About LinkedIn

  • LinkedIn is more of a business and "white collar" platform. It is a place to create thought leadership
  • Tone of Voice: Professional
  • Frequency: 1 time/day – 1 time/week
  • Success Metrics: Increase reach
  • Tactics: Be visually appealing, Post thought leadership articles, promote your wins and other industry-relevant topics, respond quickly, fun but professionally, “exclusive” and “behind the scenes” content, include content that inspires conversation – if you wouldn’t click on it, don’t post it, Target your content to a specific audience